One of the design team of Pentagram in the head of Natasha Jen has refresh identity for Esprit. The style is simple — stencil typography and color. The original ESPRIT stencil logo, that was designed in 1979 by John Casado, was taken as a basis for a new version. The complementary color combinations were another decision that’d allow the brand to use it in the future in communication.

What do you think, is that style is up-to-date for the fashion brand? Is this identity convey the mood of the Esprit?