Ofcina Studio

Ofcina is Felipe Elioenay’s design practice where he crafts product experiences through a solid knowledge of branding and communications.

For the past few years as an independent designer, I’ve been working on the lack of branding on new digital products and services. I believe we’ve reached a point where the user experience design is great, but we’ve been missing out on the opportunity to use it as a point of contact with branding.

Brands should start using branding as a language to say new words and not repeating what everyone else is telling visually.