Why Not Smile

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Why Not Smile is a multidisciplinary creative consultancy in New York.


WNS (aka Why Not Smile) is a multidisciplinary creative consultancy based in New York City. We design to create engaged, open communication between the client and the audience in different fields. We work with clients, who appreciate the power of visual languages and have a great influence on art, architecture, beauty, fashion, education, lifestyle, and culture. The focus of WNS is integrated branding across various media: identity, print, web, social media, and photography.

We methodically orchestrate various media to speak for the brand, and aim for one strong voice that delivers one united brand experience to each individual. This voice harmonizes within different visual platforms so that it becomes a single complete representation of the brand.

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